The week of L O U D

When December is just around the corner, it gets really L O U D in Essen. The Essen Motor Show is in town and will be running until December 8th.

What have we seen there already? In our early days, one of our first and most wonderful Ferrari exhibitions in the basement, the famous Hall 1a and some of the craziest design studies based on our favorite brand. The really low ones, the most colorful ones. And the cars that seem to be moved by the sheer power of their bass speakers in the trunk, bouncing. And electric cars that are injected with sound, even if it is synthetic. This year we are particularly looking forward to the McLaren made of Lego... we are comparing it with the F80 and our assumption that the F80 will be the next car made of interlocking bricks because it will be so easy to recreate.