Even though the news from other brands sounds more like severe weather warnings, the local high pressure system over Emilia-Romagna is clearly unshaken.
Ferrari N.V. closed the 2025 fiscal year with record sales and profits. The balance sheet analysis shows a continuation of the strategy of extreme exclusivity and increasing margins. Sales amounted to €7.15 billion and net profit to €1.6 billion, representing an increase of approximately 5% compared to the previous year (€1.52 billion).
A fly in the ointment? Of course, in difficult times, garnished with Trumpism and all the economic and geopolitical uncertainties, it would be strange, even for an exclusive luxury goods manufacturer—please note that they apparently no longer consider themselves a pure luxury car manufacturer—if the trajectory were always upwards. A total of 110 fewer cars than the previous year would only make uninformed analysts nervous, but it is certainly intriguing. Around 100 fewer cars sold in the Americas and the USA is fantastic considering what's been described, but Europe makes up for it, adding almost 50 units – most of them surprisingly in the home country.
Surprisingly, and one could even call them slumps, there were over 350 fewer units in the UK and a drop of 230 units in China.
And we're already almost at the end of the first quarter of fiscal year 2026. Let's see how it goes. So far, the figures don't suggest any major surprises, but we need to keep an eye on the model changes. There's apparently still no successor for the small mid-engine model, and Luce, the electric version, is still pending.
